About
CV and bio
Hi, I'm Ymar Frenken. I'm a Managing Consultant who helps organizations fix and improve their revenue operations using Salesforce.
I design end-to-end solutions across Marketing, Sales, and Service Cloud that connect teams, streamline processes, and give full visibility into the customer journey. My work focuses on making Salesforce useful—not just technically correct, but actually helpful for the people using it day to day.
That means breaking down silos, removing friction, and building a system that supports how your business really works. From automating sales steps and improving handovers to enabling accurate forecasting and pipeline management, I help companies turn Salesforce into a tool for growth—not just another platform to maintain.
I work closely with cross-functional teams to align technology with business goals. That includes setting up processes that scale, surfacing the right data at the right time, and helping teams create better customer experiences across the entire lifecycle—from first contact to long-term support.
My goal is to help clients use Salesforce in a way that drives results: faster deals, better service, stronger retention, and more predictable growth.
Experience
Managing Consultant
BRITE
Member
Round Table The Netherlands
Salesforce CRM Consultant & Team Lead
DEPT®
Salesforce Solution Architect / CRM Consultant
VML
Team Lead CRM
HolidayPirates Group
Working Principles
How I approach problems
Momentum Through Practical Steps
I focus on identifying high-impact, achievable next steps that maintain momentum. Sometimes that means configuring a critical workflow today rather than planning the perfect architecture for tomorrow.
Solutions-Focused Collaboration
CRM implementations often reveal competing priorities across departments. My approach isn't about right or wrong, but finding the path that serves the entire revenue process. I bring a constructive "how might we" mindset to every challenge.
Connecting Strategy to Daily Operations
The best revenue systems bridge strategic vision and day-to-day usability. I work at both levels—designing the architecture that supports your growth strategy while ensuring the systems actually work for the people using them every day.
Data Architecture with Purpose
I build revenue systems with both analytics and adoption in mind. Clean data models and thoughtful metrics are essential, but equally important is how we position these systems to users. The most powerful CRM implementation combines robust data architecture with a compelling story about how it helps everyone succeed.